AT HAVAS PLAY. WE BUILD BRANDS IN CULTURE.

That’s why we’ve built The Culture Playbook – Football Edition.

The Football Culture Playbook reflects the Play POV on brand building through football: understanding ‘why football’ finding the brand edge, identifying where to show up, building unmissable heat, and the measurement insights to make it count.

It’s a window into our world, lifting the lid on winning in football.

We’ve channelled this thinking into five codes that act as a pathway to creating cultural impact, that benefits fans, brands and the boardroom by equipping partners with insight grounded in nuance, credibility and creativity.